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Total Defence 2014


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Total Defence 2014


Total Defence 2014

December 2013 - February 2014

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Touch Community Services


Touch Community Services


How Do You Talk About Character In The Middle Of Singapore's Wall Street?

May 2013

The initial challenge was daunting: a busy atrium with busy people streaming by.
How would we catch their attention?
How would we create a moment of honesty in a context of competition?
 
We asked good questions.

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SG Haze


SG Haze


Unclear About The Haze?

February - March 2013

 

How do you tell grandma about the haze?

Give her grandkids some handles.

Big Red Button created a series of videos that gave a generation of non-dialect speakers the appropriate words to use.

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Prism


Prism


How Do You Talk To The Public About Resilience?

November 2012

Big Red Button had the gargantuan task of branding, documenting and creating promotional materials for a landmark study of Singaporean sentiment.


Partnering with Drama Box & the Institute of Policy Studies, Big Red Button spent weeks creating content. We then documented the public's participation at the National Library Board.


It was no easy feat, but we were able to distil weeks of work into the documentary above.

 

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